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History Of Google

Google began in March 1996 as a research project by Larry Page and Sergey Brin, Ph.D.students at Stanford working on the Standford Digital Library Project (SDLP). The SDLP's goal was “to develop the enabling technologies for a single, integrated and universal digital library." and was funded through the National Science Foundation among other federal agencies. In search for a dissertation theme, Page considered—among other things—exploring the mathematical properties of the World Wide Web, understanding its link structure as a huge graph. His supervisor Terry Winograd encouraged him to pick this idea (which Page later recalled as "the best advice I ever got") and Page focused on the problem of finding out which web pages link to a given page, considering the number and nature of such back links to be valuable information about that page (with the role of citations in academic publishing in mind). In his research project, nicknamed "BackRub", he was soon joined by Sergey Brin, a fellow Stanford Ph.D. student supported by a National Science Foundation Graduate Fellowship. Brin was already a close friend, whom Page had first met in the summer of 1995 in a group of potential new students which Brin had volunteered to show around the campus. Page's web crawler began exploring the web in March 1996, setting out from Page's own Stanford home page as its only starting point. To convert the backlink data that it gathered into a measure of importance for a given web page, Brin and Page developed the Page Rank algorithm. Analyzing BackRub's output—which, for a given URL, consisted of a list of backlinks ranked by importance—it occurred to them that a search engine based on PageRank would produce better results than existing techniques (existing search engines at the time essentially ranked results according to how many times the search term appeared on a page).

A small search engine called "RankDex" from IDD Information Services (a subsidiary of Dow Jones) designed by Robin Li was, since 1996, already exploring a similar strategy for site-scoring and page ranking. The technology in RankDex would be patented and used later when Li founded Baidu in China.

Some Rough Statistics (from August 29th, 1996) Total indexable HTML urls: 75.2306 Million Total content downloaded: 207.022 gigabytes ...

BackRub is written in Java and Python and runs on several Sun Ultras and Intel Pentiums running Linux. The primary database is kept on an Sun Ultra II with 28GB of disk. Scott Hassan and Alan Steremberg have provided a great deal of very talented implementation help. Sergey Brin has also been very involved and deserves many thanks.

-Larry Page page@cs.stanford.edu

Originally the search engine used the Stanford website with the domain google.stanford.edu. The domain google.com was registered on September 15, 1997. They formally incorporated their company, Google Inc., on September 4, 1998 at a friend's garage in Menlo Park California.

Both Brin and Page had been against using advertising pop-ups in a search engine, or an "advertising funded search engines" model, and they wrote a research paper in 1998 on the topic while still students. However, they soon changed their minds and early on allowed simple text ads.

The name "Google" originated from a misspelling of "google," which refers to the number represented by a 1 followed by one-hundred zeros (although Enid Blyton used the phrase "Google Bun" in The Magic Faraway Tree (published 1941). Having found its way increasingly into everyday language, the verb, "google," was added to the Merriam Web Master Collegiate Dictionary and the Oxford English Dictionary in 2006, meaning, "to use the Google search engine to obtain information on the Internet."

Google History Video

Saturday, November 27, 2010

How Does AdSense work?

  • The webmaster inserts the AdSense JavaScript code into a webpage.
  • Each time this page is visited, the JavaScript code uses inlined JSON to display content fetched from Google's servers.
  • For contextual advertisements, Google's servers use a cache of the page to determine a set of high-value keywords. If keywords have been cached already, advertisements are served for those keywords based on the AdWords bidding system. (More details are described in the AdSense patent.)
  • For site-targeted advertisements, the advertiser chooses the page(s) on which to display advertisements, and pays based on cost per mille (CPM), or the price advertisers choose to pay for every thousand advertisements displayed.
  • For referrals, Google adds money to the advertiser's account when visitors either download the referred software or subscribe to the referred service. The referral program was retired in August 2008.
  • Search advertisements are added to the list of results after the visitor performs a search.
  • Because the JavaScript is sent to the Web browser when the page is requested, it is possible for other website owners to copy the JavaScript code into their own webpages. To protect against this type of fraud, AdSense customers can specify the pages on which advertisements should be shown. AdSense then ignores clicks from pages other than those specified.



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